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Claude guide

SEO with Claude: from an audit to structured data

4 min readUpdated Skillshop operator and creator of the Maker Evan YouTube channel

Translated from Korean. View original. Some screenshots are available in Korean only.

Connect Claude to tools that can inspect web pages or source files to check SEO items such as titles, links and search settings. Start with search-engine access, then review page content and structured data. Verify issues on the actual page before changing them.

Browse relevant skills and examples on Skillshop.

View original Korean screenshot
스킬샵 마케팅 카테고리 화면. 스킬 5개가 카드로 늘어서 있고 카드마다 썸네일과 별점, 사용자 수, 가격이 붙어 있다.
스킬샵에서 관련 작업의 스킬과 사용 예시를 살펴볼 수 있어요.

What SEO work can Claude help with?

Start by listing page titles, descriptions, image alt text and broken links. Claude needs an environment that can open the site or read its code.

With edit permission, it can fix identified issues and check again. Report which URLs were inspected and which could not be accessed. The blog SEO guide covers content planning and writing separately.

A person
  • Inspects items on each page
  • Sets the pages and scope
  • Communicates issues to the implementer
An agent
  • Checks consistent items and records omissions
  • Uses the same criteria across pages
  • Can edit site files when it has access
Start with titles, descriptions, alt text and broken links.
How to automate blog SEO →Google guidance on AI search features →

Check access and indexing first

For a page missing from search, use Search Console URL Inspection. Check robots.txt restrictions, noindex, response status and canonical settings. A sitemap can help discovery but does not guarantee indexing.

Then check whether title and description represent the content, headings are understandable and links work. Meaningful images need descriptive alt text; decorative images can use empty alt text.

IndexingCan search engines read and index the page?
Page basicsTitle, description, headings, image text and broken links.
Structured dataProvide supported machine-readable information.
SpeedInspect data collected from real visitors.
Use URL Inspection to check indexing for a page absent from search.

Match structured data to visible content

Structured data presents information such as articles, products and authors in a machine-readable format. Choose properties for the page type and check required values and errors with official tools.

Do not invent prices or ratings absent from the page. Correct markup does not guarantee a special search appearance. Check current Google guidance before using types whose support changes, such as HowTo or FAQ.

ArticleArticleTitle, author, publication and update dates.
ProductProductName, price and availability shown on the page.
BreadcrumbListPathSteps from home to this page.
OrganizationCompanyName, logo and official accounts.
Structured data makes information such as articles, products and authors machine-readable.

Compare lab speed scores with real visitor experience

Lab measurements help find problems in controlled conditions; field data shows what real visitors experience. Do not infer improvement from one score without checking conditions and data sources.

LCP concerns when major content appears, INP measures interaction responsiveness and CLS measures layout movement. Ask AI to investigate large images, unnecessary scripts and unsized elements.

LCPWhen the largest content element is rendered.
INPResponsiveness to interaction.
CLSHow much the layout shifts while reading.

Assess all three with data collected from real visitors, not a single measurement.

Lab and field data answer different performance questions.
Historical mobile PageSpeed Insights result for skills.ag
A historical measurement; check the linked tool for current results.Source: PageSpeed Insights (skills.ag measurement)
Open full-size image (opens in a new tab)

Choose pages to improve in Search Console

Review impressions, clicks and queries by page. Pages with impressions but few clicks merit checking whether the query, title and content match; rank, device and result layout can also affect click-through rate.

If people seek installation instructions but a page only explains concepts, consider adding steps. Decide whether a new article is needed by comparing the questions existing pages answer. Ask AI to include the supporting queries and missing sections.

Impressions and clicksMonitorConsider queries and post-visit behavior.
Impressions but few clicksReview firstCompare query, rank, device and title.
No impressionsInvestigateCheck indexing, query and publication timing.
Review impressions, clicks and queries by page.
Get started with Search Console in Google's English documentation
An example from official documentation; check the linked guide for current information.Source: Google Search Central
Open full-size image (opens in a new tab)
View original Korean screenshot
'Search Console 시작하기' 문서의 4단계. 사이트 소유권 확인, 페이지를 찾고 읽을 수 있는지 확인, 사이트맵 제출, 검색 실적 모니터링 순으로 적혀 있다.
공식 문서의 화면 예시예요. 현재 설정은 연결된 공식 안내에서 확인해 주세요.출처: 구글 검색 센터 · Search Console 시작하기

Does AI search require special syntax?

Google says existing SEO fundamentals also apply to its AI search features. Ensure search engines can read the content and provide accurate answers to readers’ questions.

Explaining the concept and scope early and keeping sources nearby helps readers understand. No particular paragraph format or robots setting guarantees an AI citation.

Traditional search
  • Examine impressions and clicks
  • Titles and descriptions influence visits
  • Review available ranking data
AI search
  • Examine answer mentions and site traffic
  • State answers and evidence clearly
  • Use observable visibility and traffic data
Google says existing SEO fundamentals apply to AI search features too.

Set the goal and change scope first

Define whose question the page should answer before requesting an audit. Verify sources for AI-provided search volume and competition; do not fill unverified numbers with guesses.

Deletion, URL changes and public publication have significant effects. Review findings and the proposed changes before applying them. Avoid mass-producing similar pages that add no new information for readers.

Agent reviewsInspect and editResearch defined items and fix formatting.
Person approvesPublish and request indexingPublish pages, change URLs and request indexing.
Person decidesTarget queriesDecide what to target and create.
Define the reader and question before requesting the audit.

Browse related skills, creators and examples on Skillshop.

View original Korean screenshot
스킬샵 기획/사업 카테고리 화면. 스킬 4개가 카드로 늘어서 있고 카드마다 썸네일과 별점, 사용자 수, 가격이 붙어 있다.
관련 스킬과 제작자, 사용 예시를 살펴볼 수 있는 스킬샵 화면이에요.

Reuse the audit for the next release

Record response status, indexing settings, titles, links and structured data in a checklist or skill. Include each check and its success criterion.

After changes, reopen the public URL to confirm they are present. Compare search visibility in Search Console over matching periods and conditions; do not report code changes as search results.

Record a checklistFix the items and order in a file.
Run for each releaseInspect in the same order.
Review changesCompare with prior results.
Record response, indexing, title, link and structured-data checks.
Browse marketing skills →How to automate work →

Frequently asked questions

What should I check first in a Claude SEO audit?

For a missing page, inspect indexing in Search Console. Review response status, robots.txt, noindex and canonical before titles, content and links. Also inspect structured data and speed, fixing the actual blocker first.

Is more structured data always better?

Choose properties for the page type and match visible content. Do not invent prices or ratings; validate with official tools. Correct markup does not guarantee a special result.

How should I write to be cited in AI search?

Make content accessible to search engines and answer readers accurately. Explain scope and provide nearby sources. No particular format or setting guarantees citation.

Sources