Redesign Buldak noodle packaging

Design

Requested by

Request

English translation

Redesign the Buldak Bokkeum Myeon bag. The black with pink and the chicken character weren't exactly stylish, honestly. But this has sold worldwide, and that face has become the brand. So if you make it just pretty, no one will recognize it. From three steps away on a convenience store shelf, people still need to know it's Buldak, but it has to be better than it is now. Show the front and back of the bag, from 3 directions.

Show original text

불닭볶음면 봉지 다시 디자인해줘. 지금 그 검정에 분홍색이랑 닭 캐릭터, 솔직히 세련되진 않았잖아. 근데 이게 전 세계에서 팔리면서 저 얼굴이 곧 브랜드가 돼버렸어. 그래서 예쁘게만 만들면 아무도 못 알아봐. 편의점 매대에서 세 걸음 떨어져서 봐도 불닭인 건 알아야 하고, 근데 지금보다는 나아야 해. 봉지 앞면 뒷면 다 보이게 3가지 방향으로.

Provided assets

3

Fixed: what stays the same

No fixed inputs were specified.

Variable: up to the maker

No variables were specified.

Evaluation criteria

  • From three steps away on a convenience store shelf, can you tell it is Buldak Bokkeum Myeon?
  • When placed next to the current bag, does the new one appear improved?
  • If the character were removed, can you see what filled that space?
  • Are the front and back visible from 3 directions?

Brief

English translation
brief.md
# Redesign the Buldak Bokkeum Myeon package

## What to make
- Make the front and back of the bag visible from 3 directions
- Recognizable as Buldak Bokkeum Myeon from three steps away on a convenience store shelf
- Visually improved over the current package (black background, pink, chicken character)

## Evaluation criteria
- From three steps away on a convenience store shelf, can you tell it is Buldak Bokkeum Myeon?
- When placed next to the current bag, does the new one appear improved?
- If the character were removed, can you see what filled that space?
- Are the front and back visible from 3 directions?

## Client's original text
> Redesign the Buldak Bokkeum Myeon bag. The black with pink and the chicken character weren't exactly stylish, honestly. But this has sold worldwide, and that face has become the brand. So if you make it just pretty, no one will recognize it. From three steps away on a convenience store shelf, people still need to know it's Buldak, but it has to be better than it is now. Show the front and back of the bag, from 3 directions.

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