Create a subway birthday ad for IVE's Jang Wonyoung
Request
English translationI'm going to put up a Jang Wonyoung birthday ad in a subway station. Her birthday is August 31, and it's for 2 weeks at Seongsu Station. Please be sure to use a photo of Jang Wonyoung. But not the clichéd layout with a big face and flowers and a congratulatory message next to it; find a different way to use the photo. Please also write the copy to go in it. Not "congratulations, I love you," but words that can only be used for this person. Something that even a non-fan would look at and think it's pretty. 2 screen door types, 1 pillar type, 1 lightbox type. Match the subway ad specifications.
Show original text
장원영 생일 광고 지하철역에 걸 거야. 8월 31일 생일이고 성수역에 2주. 장원영 사진을 반드시 활용해줘. 다만 얼굴 크게 박고 옆에 꽃이랑 축하 문구 넣는 뻔한 구성은 말고, 사진을 다르게 쓰는 방법을 찾아줘. 들어갈 문구도 같이 써줘. 축하해 사랑해 말고 이 사람한테만 쓸 수 있는 말로. 팬이 아닌 사람이 봐도 예쁘다 싶은 걸로. 스크린도어 2종, 기둥 1종, 조명 광고판 1종. 지하철 광고 규격에 맞춰서.
Provided assets
0No input materials are provided. Complete the task from the original brief.
Fixed: what stays the same
No fixed inputs were specified.
Variable: up to the maker
No variables were specified.
Evaluation criteria
- When glanced at for 3 seconds while walking past, can you tell whose birthday it is?
- Does the copy fail to hold up when another idol's name is inserted?
- Did it compose the visual using a method other than a face photo, congratulatory text, and flowers?
- Do the screen door, pillar, and backlit ad panel each match actual specifications and proportions?
- Do the four types read as one campaign, with the 2·1·1 configuration fully produced?
Brief
English translation# Make a birthday subway ad for IVE's Jang Wonyoung ## What to make - Birthday subject: IVE's Jang Wonyoung - Birthday date: August 31 - Placement location: Seongsu Station - Placement period: 2 weeks - Ad panel composition: 2 screen door types, 1 pillar type, 1 lightbox type - Photo use: Jang Wonyoung's photo must be used - Elements to exclude: the clichéd layout of a close-up face with flowers and a congratulatory message placed side by side - Copy requirements: an expression unique to Jang Wonyoung - Target emotion: an aesthetic level that people who aren't fans can also appreciate ## Evaluation criteria - Can you tell whose birthday it is when glancing at it for 3 seconds while passing by? - Does the copy fail to hold up as-is if another idol's name is put in? - Does each of the screen door, pillar, and lightbox fit its actual specifications and proportions? - Do the 4 pieces come together as one campaign, and is the 2·1·1 composition complete? ## Original text written by the client > I'm going to put up a Jang Wonyoung birthday ad in a subway station. Her birthday is August 31, and it's for 2 weeks at Seongsu Station. > Please be sure to use a photo of Jang Wonyoung. But not the clichéd layout with a big face and flowers and a congratulatory message next to it; find a different way to use the photo. > Please also write the copy to go in it. Not "congratulations, I love you," but words that can only be used for this person. > Something that even a non-fan would look at and think it's pretty. > 2 screen door types, 1 pillar type, 1 lightbox type. Match the subway ad specifications.
No one has submitted an output for this task yet.
