Design Korea-exclusive Starbucks merchandise

Design

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Request

English translation

Make a Starbucks Korea limited-edition MD. Most limited products so far have simply put traditional materials on as they are. Make it an item Korean people use in everyday life, not a tourist souvenir. I'd like other item types besides tumblers and mugs, if possible. Please follow the Starbucks logo guidelines. 4 items and 1 in-store display shot.

Show original text

스타벅스 코리아 한정 MD 만들어줘. 지금까지 나온 한정 상품은 전통 소재를 그대로 올린 것이 많았어. 관광 기념품 말고 한국 사람이 일상에서 쓰는 물건으로 만들어줘. 텀블러와 머그 말고 다른 품목도 있으면 좋겠어. 스타벅스 로고 규정은 지켜줘. 4종과 매장 진열 컷 1장.

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Evaluation criteria

  • Does it express something Korean without relying on hanbok or traditional patterns?
  • Does it look like a Starbucks product, and is logo use within the logo guidelines?
  • Do the 4 items group together as one collection?
  • Is it actually producible, and is it an object with everyday use rather than purely decorative?

Brief

English translation
brief.md
# Create a Starbucks Korea Limited-Edition MD Concept

## What to make
- Draw inspiration from everyday Korean objects, without directly relying on hanbok or traditional patterns
- 4 MD items and 1 in-store display photo
- Include items other than tumblers and mugs
- Comply with Starbucks logo guidelines

## Evaluation criteria
- Does it express something Korean without relying on hanbok or traditional patterns?
- Does it look like a Starbucks product, and is logo use within the logo guidelines?
- Do the 4 items group together as one collection?
- Is it actually producible, and is it an object with everyday use rather than purely decorative?

## Original request from the client
> Make a limited-edition MD for Starbucks Korea.
> Most limited products so far have simply put traditional materials on as they are. Make it something Korean people use in everyday life, not a tourist souvenir.
> I'd like other item types besides tumblers and mugs, if possible.
> Please follow the Starbucks logo guidelines. 4 items and 1 in-store display shot.

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