Automate blog SEO: from topic selection to draft review

Search performance is not determined simply by whether AI wrote an article. Check whether it answers the reader’s question, has evidence and experience, and adds more than a repetition of other pages.

Google says generative AI can assist research and structure, but generating many pages without adding user value can violate its spam policies.

If a page does not appear in search, check indexing and access settings as well as content. Identify the cause before changing it.

Search the intended query yourself and examine which questions current pages answer. Distinguish whether readers need an explanation, comparison or installation guide to plan the article.

Check whether an existing article already covers the same question. Improve it when the reader’s intent is the same, or separate articles for different purposes. A new article is not required for every query.

Try organizing source lists, drafting against an outline, finding related-page candidates and checking for missing titles and descriptions. Specify the sources and desired output format.

Internal links should lead to useful next reading. Verify that suggested links exist and relate to the surrounding text.

Check claims and examples against their sources. Instruct the tool not to invent first-hand experiences or unverified numbers.

In Search Console, compare page- and query-level impressions, clicks and average position over a sufficient period. Look for changes by query.

With no impressions, use URL Inspection to check indexing first. Consider whether the article is recent, accessible and indexed at the intended URL, then review topic and content.

With impressions but few clicks, examine ranking and the search-result title and description together. Avoid assuming one cause; change important items and record what happens.

An agent can start a draft, but search data or CMS publication may require separate connections. Decide where articles will be saved and published.

Put sources, style, link-checking steps and pre-publication checks in a skill. Follow the agent’s installation guide and try it on one article.

When choosing a marketing skill, check the evidence used to draft and review, not merely whether it publishes automatically.

Record the audience, purpose, citation rules and how to check existing articles. Choose useful internal links instead of forcing a particular count.

Collect wording you often correct during review. Write concrete rules such as “Do not invent an unverified review,” and apply the same standards to existing pages.