Create an in-depth competitor report on people, finances, and growth

# Competitor Deep-Dive Report (Key People, Financials, Growth Curve)

## What to produce
- Analyze competitors / reference companies
- Research public profiles of key personnel (C-level, founders, core leaders): LinkedIn, email, address, etc.
- Include key personnel's prior career, education, startup history, and public interview statements
- Key personnel changes within the last 2 years (hires and departures) and their timing relative to the growth curve
- Reverse-infer the current organization's strategic bets from job postings
- When searching DART, research audit reports, business reports, and consolidated/separate financial statements without fail
- For unlisted companies or companies not subject to external audit, state that fact and estimate using employment insurance headcount, hiring scale, and funding record
- Organize revenue, operating profit, and net income trends over 3–5 years in a table
- Analyze growth rate and margin structure
- Analyze changes in the share of cost structure (advertising/promotion expenses, personnel costs, commissions paid)
- Organize funding history (rounds, amounts, investors, valuation)
- Track changes in paid-in capital and shareholder composition
- Assess sustainability from a cash flow and runway perspective
- Year-by-year timeline: product launches, pricing policy changes, channel expansion, funding, major partnerships, rebranding
- Identify rapid growth phases and break down causes by contribution of each factor, not a single factor
- Classify growth drivers into product, channel arbitrage (platform algorithm / ad cost advantage), and capital input
- Analyze stagnation / decline phases and failure points
- Acquisition channel mix (organic, paid, community, partnerships) and estimated share
- Pricing policy history and packaging structure analysis
- Track how core product positioning and messaging changed over time
- Search public information broadly: news, press releases, job postings, patents, trademarks, app store reviews, communities, YouTube/podcast interviews
- Attach source URL and verification date to every claim
- Clearly label confirmed facts / estimates / unverified items
- Mark items that cannot be verified as "Unverifiable"
- Suggest application plans for our company

## Fixed: what does not change
- Competitor/reference analysis
- Report format
- Key personnel (key men) → LinkedIn, email, etc.
- Address
- Background knowledge
- Year-by-year growth analysis
- Reasons for rapid growth
- Financial statement analysis

## Variables: what the creator decides
- Analysis report content

## Evaluation criteria
- Research scope & principles
- Search publicly available information on the internet broadly and research it
- Including news, press releases, job postings, patents, trademarks, app store reviews, communities, and YouTube/podcast interviews
- Attach source URL and verification date to every claim
- Clearly distinguish confirmed facts / estimates / unverified items with labels
- If you don't know, write "Unverifiable"
- Financial analysis
- If searchable on DART, always research it
- (audit reports, business reports, consolidated/separate financial statements)
- If unlisted or not subject to external audit, state that fact explicitly and estimate using alternative indicators (employment insurance headcount, hiring scale, funding record)
- Organize revenue, operating profit, and net income over 3–5 years, growth rate, and margin structure in a table
- Point out changes in the share of cost structure (advertising/promotion expenses, personnel costs, commissions paid)
- Funding history (rounds, amounts, investors, valuation), changes in paid-in capital, and shareholder composition changes
- A one-line comment on sustainability from a cash flow and runway perspective
- Key personnel
- Research the publicly available professional profiles of founders, C-level executives, and core leaders
- LinkedIn public page, prior career, education, startup history, public interview statements
- Connect and interpret what these people did previously and how that experience is reflected in the current company's strategy
- Key personnel changes within the last 2 years (hires, departures) and where that timing fell on the growth curve
- Reverse-infer, based on job postings, where the organization is currently betting
- Growth analysis
- Year-by-year timeline: product launches, pricing policy changes, channel expansion, funding, major partnerships, rebranding
- Identify rapid growth phases and break down causes by contribution of each factor, not a single factor
- Distinguish whether growth came from the product, from channel arbitrage (specific platform algorithm / ad cost advantage), or from capital input
- If there are stagnation / decline phases, analyze them in the same way.
- Failure points are often more useful
- GTM & product
- Acquisition channel mix (organic, paid, community, partnerships) and estimated share
- Pricing policy history and packaging structure
- Core product positioning copy and how messaging changed over time

## Client's original text
> [Reference / Competitor] Once you provide these, analyze in depth how they grew. And tell us how to apply it to our company. When writing a competitor analysis report, you must research the following without exception: key personnel (key men) → LinkedIn, email, and other addresses; background knowledge; year-by-year growth analysis; reasons for rapid growth; financial statement analysis