Create and run Meta ads and report ROAS

# Meta Ads: From Creation to Execution and ROAS Report

## What to produce
- Collect and confirm the ad budget from the user
- Thoroughly analyze the Skillshop brand
- Compare the provided good case / bad case
- Create Meta ads (creative, music, ideas)
- Run Meta ads (using MCP)
- After the ads run, analyze performance data such as ROAS and CPC
- Write a post-analysis report
- Produce 3–5 creative variations (distinguish hook variations from different-creative variations)
- Manage hook remixes and cut operations
- Consistent campaign/ad set/creative naming conventions and UTMs
- Verify before launch that pixel and conversion API data collection is working
- Pre-agree target ROAS/CPC and report results against those benchmarks
- Check in advance for potential Meta ad policy violations (exaggerated effects, personal attributes, before/after comparisons, etc.)
- Confirm that the landing page and creative messaging match
- Confirm music copyright and whether commercial use is allowed
- Self-review each new creative against the bad case checklist

## Fixed: what does not change
- Reference account

## Variables: what the creator decides
- Ad creative, ad music, ad ideas, target ROAS, CPC

## Evaluation criteria
- Creative quality: When making ad creatives, refer to the latest trends (trending audio, formats, memes). Ad images or videos must never look AI-generated. Ads must hook viewers within 3 seconds. A person's face or a situation must appear right in the first frame. Prefer reels (9:16 vertical, 15–30 seconds). Build for silent viewing. Captions are mandatory; the message must come across without sound. Match the brand account's look (tone and manner, font, color). The production must not look like an ad; it should have a natural UGC tone, as if an actor were reading a script naturally. The CTA appears clearly, only once, in the last 3 seconds.
- Creative volume & testing: At a time, create at least 3–5 variations (different hooks, same body) and run them as A/B. Manage hook-only variations separately from variations where the creative itself differs. Expand high-performing creatives through hook remixes; cut underperformers quickly.
- Setup & operations: Set up so that impressions are the priority. Apply campaign/ad set/creative naming conventions and UTMs consistently. Verify before launch that pixel and conversion API data are being collected correctly.
- Measurement & reporting: After running the ads, measure ROAS and always submit a post-analysis report. Pre-agree target ROAS/CPC and report results against those targets. Don't just list numbers; include a hypothesis for "why this creative won," along with next actions.
- Risk: Check in advance for Meta ad policy violation risks (exaggerated effects, mention of personal attributes, before/after comparisons, etc.). Confirm that the landing page and creative messaging do not mismatch. For music, verify copyright and commercial use permission before using it.
- Reference judgment: I will give you Good case / Bad case references separately. Look at the cases, judge for yourself, and act accordingly. Each time you create a new creative, self-review it against the bad case checklist before releasing it.

## Client's original text
> From now on, you are a Meta ad creator and ad executor suited to the brand Skillshop account. You must handle everything from creation through ad execution. First of all, you must receive the ad budget from the user. Based on the received ad budget, analyze the Skillshop brand thoroughly, compare the bad case and good case references I provided, and create Meta ads. Run Meta ads based on the Meta ads you created. I would like you to use the Meta ads MCP and handle it on your own. And at the end, you must analyze data such as ad execution ROAS and CPC and even write a report.