skillshop

Recreate a before-and-after ad like True Classic's

Ads & UGC

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Request

Original language

https://www.youtube.com/watch?v=l6FZWcmO8MY Take a look at this ad from True Classic. It's a happy dad bod model that fits within True Classic and Sonic Mens' target audience. It shows the fit difference from many different angles.

Provided assets

1

No input materials are provided. Complete the task from the original brief.

Reference links 1

  1. 1sonicmens.comWebsite

Fixed: what stays the same

  • before vs after left vs right side
  • I don't care as much about who the character is, but once established should be the same

Variable: up to the maker

  • I'd like the person to look like a similar casting and body shape as the model from the original reference True Classic Ad.

Evaluation criteria

  • the left (without sonic) should feel dark and all bad fit - with nipple marks showing through the shirt. Make the person wear white
  • The right side (with sonic) should feel like the person is confident, even when wearing a nicely fitted white tshirt, because there are no nipple marks protuding. Thus it's showing the effectiveness of the product, without having to show t…

Brief

English translation
brief.md
## Intent / Goal
- One before/after split-screen ad in the True Classic style, adapted for Sonic Mens.
- Left (without Sonic): white tee, visible nipple marks through the fabric, dark mood, bad-fit feeling, insecure body language.
- Right (with Sonic): the same person in a nicely fitted white tee, no marks, confident posture.
- The product never appears on screen — the effect carries the ad.

## Reference — what the True Classic ad actually does
- Split screen, same model both sides: left baggy generic tee, right fitted True Classic tee.
- Studio light-gray background; multiple angles and cuts (front, side, back, waist-grab, bicep, collar-fabric close-ups).
- Numbered playful value props ("1. Room for your ~~belly~~ abs" / "2. Front seats to the gun show" / "3. Material made from cloud nine").
- Tone: humor + confidence — the model dances and flexes; ends on a brand card with an offer.
- ~25s, 16:9 (Keith: the left/right before-after layout is fixed; the rest of the direction is free).

## Adaptation notes
- Both sides wear WHITE (unlike the reference's gray/black) — white is what makes nipple show-through visible, so the before/after contrast lives entirely in marks + mood.
- Casting: similar to the reference model — happy dad bod, fits True Classic / Sonic Mens target audience.
- Character identity doesn't matter, but once established it must stay the same person on both sides.

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