Send creator outreach emails and handle replies

# Send creator onboarding proposal cold emails and handle replies

## What to make
- Collect a list of Notefolio instructors and a list of AI influencer instructors from the internet
- Record the collection source URL and collection date for each lead
- Score content topic fit, recent activity, follower/student scale, exclusivity to other platforms, and teaching experience
- Classify creators under exclusive contracts separately
- Send a small batch starting from the top-priority group, check the response rate, then expand
- Write personalized emails that mention specific real content
- The mentioned content should be work that is high-profile and has a connection to the proposal
- Personalization consists of mentioning a specific work and the reason it fits Skillshop
- No pointing out creators' weaknesses, and no criticism, disparagement, or belittling
- Remove awkward substitution variables that make it look like an email template, gender/title errors, and leftover brackets
- Propose only within the compensation range
- Start the initial proposal at or below the midpoint of the range
- Do not express undecided terms as if confirmed (settlement cycle, exclusivity, marketing support scale, etc.)
- Korean business email format: greeting → introduction → reason for contact (personalization) → proposal → request → closing
- Only one action required in the first email (reply or a short call)
- No AI-sounding expressions (excessive flowery language, unnecessary listing, overly balanced sentences)
- No emojis, no overuse of exclamation marks
- No attachments in the first email; send after interest is expressed
- When replying, match the tone, length, and formality level of the other person's email
- Keep reply timing at natural intervals
- Maximum 2 follow-ups, 5–7 days apart
- Add new information with each follow-up
- Escalate when terms exceeding the range are requested (receive it with "We will review and get back to you")

## Fixed: what does not change
- Compensation range in the proposal

## Variable: what the maker decides
- Compensation range, reason for sending the proposal, content in the proposal

## Evaluation criteria
- Collecting the creator pool
- Find and collect the Notefolio instructor list and the AI influencer instructor list from the internet
- Be sure to record the collection source URL and collection date for each lead
- Lead scoring
- Score content topic fit, recent activity, follower/student scale, whether already exclusive to another platform, and teaching experience
- Classify creators who appear to be under exclusive contracts separately
- Send a small batch starting from the top-priority group, check the response rate, then expand
- Personalization: write in the tone of having seen specific content, thinking our colors match, and reaching out. The quoted content must actually exist and must actually have been made by that person. Choose high-profile content, but prioritize content with a connection to our proposal over simple view counts. Personalization is a mention of that person's specific work plus a concrete reason why it fits Skillshop. Empty compliments like "I've been keeping an eye on your work" are not personalization. It must show what was seen. Never include criticism, disparagement, or belittling of the creator. A nuance like "it seems you aren't making the most of it yet" is also prohibited. Do not write in a frame of pointing out the other person's weakness and saying we will fix it. The proposal must attach to their strengths. Remove elements that look like mass sending: awkward substitution variables, gender/title errors, leftover brackets. Manage the ratio of sentences reused across multiple leads. If the entire body is a template, one personalized first sentence cannot hide it
- Proposal content & compensation: I will write the compensation range in advance, so propose only within that range
- Leave the top of the range as room for negotiation and start the first proposal at or below the midpoint
- If the other party demands terms exceeding the range, do not accept on your own; escalate to me.
- Receive it with "We will review and get back to you" and hand it over
- Do not speak of unconfirmed terms as if confirmed (settlement cycle, exclusivity, marketing support scale, etc.)
- Do not use contract or legally binding expressions in the email.
- Keep it at the "discussion stage"
- In the proposal, put what the creator gains first and what we want later
- Only one action required in the first email (reply or a short call).
- Requiring several reduces the response rate
- Email writing standards
- Follow the Korean business email format: greeting → introduction → reason for contact (personalization) → proposal → request → closing → "Thank you / Sincerely, OOO"
- Formal, but avoid a stiff government-office style
- No AI-sounding expressions: excessive flowery language, "your outstanding capabilities", "innovative", "it is thought that you will be able to ~", unnecessary listing, overly balanced sentences
- No emojis, no overuse of exclamation marks
- Do not include attachments in the first email; only after interest is expressed
- Reply handling (back-and-forth)
- When a reply arrives, continue the conversation over email as much as possible, and set up a video meeting only when it is hard for you to answer
- Natural and as if a person is speaking, but maintain formality
- Match the tone, length, and formality level of the other person's email. If a short one comes in, a short reply is natural
- Answer the other person's question first, then talk about us
- Do not reply instantly. Leave a natural interval as if a person wrote it
- When there is no response: maximum 2 follow-ups, 5–7 days apart
- Add one piece of new information with each follow-up. Repeating only "Please confirm" is spam
- If there is still no response after 2, close it and remove them from the list.
- Re-contact only after at least 6 months, and only when there is a new reason

## Original text written by the client
> I need to send a cold mail for outreach. This time I'm going to send emails proposing creator onboarding to Skillshop. For the creator pool for the onboarding proposal, find and bring the Notefolio instructor list and the AI influencer instructor list from the internet. I'm going to send personalized emails, so say that you sent the email because you saw specific content and thought it matched our colors. When email replies come in, handle them appropriately and do the back-and-forth. Reply by email as much as possible, and set up a video meeting only when it is difficult for you to answer. I'll write the compensation range in advance, so handle things only within this range.