Design an Apple Store inside a hanok
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English translationMake something showing what an Apple Store would look like if it were inside a hanok. Apple stores are glass, wood, and stone, and hanoks are wood and stone too. I think there's some overlap. If you just stick a logo on a hanok, it turns into a theme park. Find a way that doesn't feel awkward when that lighting and long wooden table go under the tile roof. 1 exterior image, 1 shot from the courtyard, 2 interior images, 1 Genius Bar seating image.
Show original text
한옥에 애플스토어가 들어간다면 어떻게 생겼을지 만들어줘. 애플 매장은 유리와 나무와 돌인데 한옥도 나무와 돌이야. 겹치는 데가 있을 것 같아. 한옥에 로고만 붙이면 테마파크가 돼. 기와 아래에 그 조명과 긴 나무 테이블이 들어갔을 때 어색하지 않은 방법을 찾아줘. 외관 1장, 마당에서 본 컷 1장, 내부 2장, 지니어스 바 자리 1장.
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Evaluation criteria
- Is the store built inside an actual hanok structure, rather than being a new building that just looks like a hanok?
- Do original elements such as rafters and wooden floors remain?
- Even without a logo, is it readable as an Apple Store from the lighting and fixture layout?
- Do the 5 images appear to be shot in the same building?
Brief
English translation# Make an Apple Store inside a hanok ## Deliverables - 1 exterior image (architectural front elevation) - 1 image shot from the courtyard - 2 interior images - 1 image of the Genius Bar seating area - Original hanok structural elements visible: giwa (tile roof), rafters, maru (wooden floor), etc. - Integrate the Apple Store's minimal lighting, long wooden table, and glass elements - Apple Store identity readable even without a logo ## Evaluation criteria - Is the store inside an actual hanok structure, rather than a new building that just looks like a hanok? - Do original elements such as rafters and wooden floors remain? - Is it readable as an Apple Store from the lighting and fixture layout, even without a logo? - Do the 5 images appear to be shot in the same building? ## Client's original text > If an Apple Store moved into a hanok, make something showing what it would look like. > Apple stores are glass, wood, and stone, and hanoks are wood and stone too. I think there's overlap. > If you just stick a logo on a hanok, it becomes a theme park. Find a way that doesn't feel awkward when that lighting and long wooden table go under the tile roof. > 1 exterior, 1 shot from the courtyard, 2 interior, 1 Genius Bar seating.
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